Research, UX
IBM Instana at the time lacked an updated and well defined set of personas for the newly formed design team to reference
Intervew customers and internal users by job roles to create a functional set of validated personas
When the team had a leadership change, they sought to understand our product area's personas and also their journey. I interviewed our customers and internal users, created empathy maps with them and created 4 personas and a focused journey map to help with future decision making.
